Our Mission
Since 2003.
ColorMetrics LLC was founded with a simple mission: to help people feel confident in their hair—quickly, safely, and beautifully.
From the beginning, we’ve focused on developing innovative temporary hair color solutions that fit seamlessly into real life. Our award-winning brands, TouchBack and ColorMark, are trusted by customers who want effective, natural-looking coverage without compromising the health of their hair.
Instant Results, Lasting Care
We specialize in gray root touch-up products designed to deliver instant results while nourishing and protecting hair. Every formula is carefully developed with safety in mind, using ingredients that are gentle, effective, and easy to use at home or on the go.
At ColorMetrics, we believe hair color should empower—not damage. That’s why we’re committed to continuous innovation, high-quality manufacturing, and products that support healthy, vibrant hair between salon visits.
"More than two decades later, our mission remains the same: create smart, reliable solutions that help you look and feel your best, every day."
Confidence
Helping people feel their best with solutions that provide natural-looking, effective coverage.
Innovation
Continuously developing smarter ways to maintain vibrant hair between salon visits.
Safety
Formulas developed with hair health in mind, using gentle and effective ingredients.
Reliability
Two decades of delivering instant, high-quality results for our trusted customers.
Our Trusted Brands
Whether you need the precision of ColorMark or the professional-grade coverage of TouchBack, our products are designed to deliver salon-quality results instantly.
